Cadbury uses Google+ for new line
Cadbury is claiming a ‘world first’ by releasing a secret new flavour exclusively via a Google+ Hangout On-Air. The Hangout,…
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Retailers ‘failing on email basics’
Retail marketers are still failing to leverage the potential customer data available to them, according to a new study which…
Publicis snaps up LBi for £333m
Publicis Group has got its chequebook out again as it continues to build its digital capabilities, with the €416m (£333m)…
Škoda unveils loyalty scheme
Škoda is launching a loyalty club which will give drivers access to exclusive dining, travel, and shopping offers, as well…
Andrews takes ECD role at Rapp
Rapp has continued to overhaul its creative department with the appointment of Jason Andrews to the role of executive creative…
Eco-warriors get £100m loyalty card
Eco-friendly consumers are being offered the chance to sign up for a new loyalty scheme – the National Energy Card…
DM duo join Digital Hall of Fame
Former EHS Brann chief Phil Jones and Ogilvy lifer Rory Sutherland have joined the likes of Tim Berners-Lee, Martha Lane…
Paul Alexander in Rapier exodus
Paul Alexander has become the latest high-profile victim of Rapier’s demise – and subsequent rescue by CHI – with the…
Mobile giant appoints Callcredit
Mobile phone giant Everything Everywhere – which recently rebranded its 4G service as EE – is boosting its email marketing…
Govt confident of EU data law rethink
The Government is quietly confident it will succeed in watering down the “heavy-handed” proposed EU data laws, according to outgoing…