ASA bans sexually explicit ads
The Advertising Standards Authority has come down hard on two sexually explicit responsive ads – for Tease Me TV and…
News
MPs told to slash Universal Service
The Government must bow to the inevitable decline in mail volumes by cutting back the Universal Service or risk a…
Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…
Prize draw ‘suckers’ list exposed
Rogue overseas firms are offering UK companies lists of prize-draw “suckers”, containing details of consumers who are “addicted” to paying…
Businesses ‘blind to data security’
Only half of the big businesses which hold personal customer data are aware of the need to store it securely,…
Single view eludes brand-owners
Just 4 per cent of businesses have a single customer view across all consumer touchpoints, despite growing customer expectations that…
Agencies face Royal Mail cutbacks
Royal Mail’s marketing agencies could be facing a 20 per cent cut in the fees they charge the postal operator,…
Tourism Ireland hunts ‘influencers’
Tourism Ireland is the first company to sign up to a new social media analytical tool, called Inspire, which claims…
MPs blamed for Street View let-off
The data regulator has hit back at Parliamentary claims that it was ‘lilly-livered’ in its handling of the Google Street…
ID expert: ‘Lie to protect your data’
A cyber crime expert is risking the wrath of the data industry after urging online users to lie about their…