Arriva hands CRM task to Lateral
Public transport group Arriva is overhauling customer marketing for its buses division with the appointment of Lateral Group to handle…
News
DM methods grab taxman £1.4bn
The taxman is turning to the classic direct marketing technique of behavourial analysis – through a new software package dubbed…
Elsevier gets 30m records in shape
Elsevier, the scientific and medical publisher, is overhauling its data strategy by implementing a new software system to verify its…
Harman to spearhead MarketReach
Jonathan Harman has quit as chief development officer at Aimia to head up Royal Mail’s MarketReach offensive to woo brand…
Tesco Bank in Clubcard TV blitz
Tesco is taking the unusual step of targeting its 16 million Clubcard members through a responsive TV ad – rather…
ICO slams ‘dreamed up’ cookie law
Information Commissioner Christopher Graham has finally broken ranks over the EU cookie law, claiming it was simply “dreamed up by…
Paperless receipts fuel marketing
The move towards paperless receipts will open up a new marketing opportunity for the UK’s retail sector, by enabling shops…
TUI hands data task to Experian
Travel group TUI UK is creating a more complete and accurate marketing database by creating a single customer view across…
Sunday press inserts rocket 31%
Sunday newspapers have witnessed a 31% increase in the number of inserts during the past year, despite the closure of…
Barraclough gets into bed with Lace
Chris Barraclough, one of DM agency-land’s most colourful characters, has joined forces with one of adland’s most notorious – Garry…