Boxing Day spend set to top £472m
Online shoppers in the UK are expected to spend a record £472.5m on Boxing Day with visits to retail sites…
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Nectar takes £52m hit on cards
The stampede to cash in loyalty points has forced Nectar owner Aimia to shell out an extra £52m worth of…
Bosses ‘failing on data analysis’
Top executives talk a good game when it comes to recognising the value of data analysis in making informed, rapid…
Beale out, Rogers in at Campaign
Campaign editor Claire Beale has been shifted to sister title Marketing as part of a Haymarket reshuffle which sees the…
Brands get Facebook data boost
Marketers can now use Facebook’s Open Graph to obtain realtime customer data – including music, videos and articles shared –…
Clive Humby: ‘Big data isn’t scary’
Too many companies are implementing ‘big data’ in the entirely the wrong way, says DunnHumby co-founder and Clubcard guru Clive…
Marie Curie agency ‘misled public’
The agency behind a Marie Curie Cancer Care campaign has been found to have breached charity regulations after it “deliberately…
ICO irate as council fines near £2m
The Information Commissioner’s Office (ICO) has slammed local authorities’ lax attitude towards protecting personal data, after another round of data…
Mini pools DM and ads into Iris
BMW car brand Mini has combined its direct, digital and advertising account into a single agency by handling the business…
Tesco pushes ‘Twitter cracker’
Supermarket giant Tesco has launched its first Twitter campaign, urging users to pull one of 50,000 virtual crackers – featuring…