Brands up data security budgets
The combination of a potential £500,000 fine and long-standing brand damage will drive increased investment in data security in 2012,…
News
Shoppers blast ‘costly’ retailers
Almost two-thirds of British shoppers (64%) do not believe that retailers have done enough to reduce the cost of their…
TNT posties to take on ‘final mile’
TNT Post is planning to roll out its own delivery service for bulk and direct mail, going head to head…
ICO: EU laws ‘poorly thought out’
Many of the proposals in the new EU data laws have been poorly thought out, according to the Information Commissioner…
MBA scoops campaign for Sky Bet
Sky has appointed agency MBA to devise a major new campaign for Sky Bet, promoting a number of digital innovations…
Brands told: ‘You don’t own data’
Brands must not treat customer data as simply their own property – customers also have the right to know what…
Top brands in ‘online response boob’
Some of the UK’s leading brands, including Warner Leisure Hotels and Bravissimo, are taking up to 40 days to respond…
First4lawyers DRTV for MEC Manc
Personal injury law specialists First4lawyers has appointed MEC Manchester to handle its DRTV media planning and buying account, kicking off…
Birds Eye appoints Live & Breathe
Birds Eye has hired Live & Breathe to handle a range of marketing activity for the brand’s frozen food range…
Fresh warning on ‘do-not-track’
The EU has followed its release of new data protection laws by calling on Web companies to agree a workable…