HMV overhauls loyalty scheme
HMV has folded its award-winning loyalty scheme PureHMV into a new digital platform MyHMV, designed to bring together its multichannel…
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Battleship and losses sink Rapier
A disastrous over-investment in office space and a litany of account losses has forced Rapier – the one-time darling of…
9m used Tube WiFi for Olympics
Virgin Media has hailed the success of its London Underground WiFi service, claiming nearly 9 million tweets, Facebook posts, emails…
$1bn Apple victory branded Pyrrhic
Apple may eventually come to regret its $1.05bn patent victory against Samsung, according to some analysts, who claim it will…
CMW unveils first Diet Chef work
Weight-loss food delivery service Diet Chef is launching its first campaign since appointing CMW to its account, with a TV…
Spinnaker pushes Hipp babyfood
Hipp Organic, a leading brand of organic baby foods and formula milks, is launching a rich media online campaign targeting…
ROI up as email rises from the ashes
The rise of social media has failed to dent the popularity of email marketing, which not only remains the most…
NSPCC ditches Rapp for Inferno
The NSPCC has pulled the plug on one of the longest running client/agency relationships by taking its £5m fundraising account…
Postie jailed for mailshot theft
A postman who stashed 75,000 letters – 70,000 of which were direct mailings – in his garden shed, after admitting…
Kwik-Fit starts direct agency hunt
Car servicing and repair company Kwik-Fit is understood to be talking to agencies about its direct marketing account, as part…