Stiff warning for erection mailshot
An unsolicited direct mailing which offered recipients an “immediate, hard erection – guaranteed” has been slammed and banned by the…
News
Aintree site revamp pays dividends
Aintree Racecourse – home to the John Smith’s Grand National – has witnessed a near 50% increase in website visitors…
Tesco deal exploits ebook revolution
Tesco has tightened its grip on the digital entertainment market with the £4.5m acquisition of digital book platform provider Mobcast,…
Shoppers seeking ‘instant loyalty’
Hard-up consumers are looking for instant rewards for their loyalty while still shopping – rather than redeeming points they have…
Minister linked to ‘plagiarising’ firm
A Government minister has been accused of being behind a company that sells software which increases a website’s ad revenue…
IFAs forced to show marketing fees
Large independent financial adviser (IFA) businesses will have to give a complete breakdown of their marketing costs – as well…
iPhone 5 ‘faces Samsung threat’
Samsung is poised to put a spanner in the works of the much-anticipated launch of Apple’s iPhone 5 mobile phone…
Morrisons loyalty scheme under fire
Morrisons’ new loyalty scheme – set to be unveiled at its half-year results this week – has been slammed even…
Play.com links loyalty to Facebook
Online retailer Play.com is to overhaul its SuperPoints loyalty scheme and reward customers who share and support the company through…
Humble mailshot ‘holding its own’
The rise of Facebook, Twitter, and the ubiquitous smartphone have failed to dent the popularity of direct mail, with just…