Tesco pushes ‘Twitter cracker’
Supermarket giant Tesco has launched its first Twitter campaign, urging users to pull one of 50,000 virtual crackers – featuring…
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Wonga targets online shoppers
Payday loans firm Wonga is entering the online market by offering shoppers the option of borrowing cash to fund their…
Mason Zimbler hires creative chief
Mason Zimbler, the Harte-Hanks-owned technology marketing agency, has appointed former Teamspirit chief Alan Kittle as creative director. Kittle has held…
Cloud experts ‘don’t trust security’
Just over half of data professionals who work in cloud computing do not trust cloud services for any of their…
REaD Group rebranded Data Agency
The REaD Group has brought all of its group companies – including REaD UK, Metamorphix, Scientia Data, TRG Strata, Funnel…
Starcom chief joins Metametrics
Independent marketing analytics and performance measurement agency Metametrics has appointed former Starcom MediaVest associate director Sam Watts to the new…
DLG signs ‘rich media text’ deal
Consumer lifestyle data provider DLG has entered into an exclusive agreement with Glasgow-based mobile marketing agency Digitonic to pioneer the…
Brits rule world in online shopping
The UK leads the world when it comes to online shopping, according to regulator Ofcom, with the rampant rise of…
Greenpeace hails Waitrose rethink
Greenpeace claims Waitrose’s decision to shelve the roll out of Shell forecourt shops was sparked by its mass social media…
Gut instinct ‘costs marketers billions’
UK marketers are throwing away billions of pounds a year in spend by relying on gut instinct and guesswork rather…