Fuse lights up strategy offering with three-strong team
Global sport and entertainment marketing agency Fuse has expanded its strategy team, marking the next milestone in the agency’s continued…
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Cotswolds agency brushes off ‘big boys’ for Wella revival
Wella UK&I is launching its first major social campaign for Clairol UK, designed to reignite cultural relevance for its “grey brand”…
DFS goes back to Jungle to drive social-first strategy
DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch. Jungle, which…
Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
Marketers ‘willing to reject pay rise if it hits wellbeing’
Marketing professionals are placing so much emphasis on wellbeing, purpose, and culture, that most claim they would even turn down…
John Lewis recruits first digital and omnichannel chief
John Lewis is bolstering its digital transformation and omnichannel strategy with the appointment of its first chief digital and omnichannel…
TMW channels local lingo for London HIV charity debut
London HIV Prevention Programme is ramping up its “Do It London” awareness campaign with a new creative platform aimed at…
‘Racist’ Sanex ad exposes adland’s failure to grasp DEI
Colgate-Palmolive has found itself in hot water with the ad watchdog over a “seriously offensive” TV ad for Sanex shower…
Influencers leaving kids ‘hungry and craving junk food’
As the UK’s ad industry launches a new campaign to educate the sector about the incoming Less Healthy Food (LHF)…
Right-wing parties come to the rescue of print sector
Political parties are providing a major lifeline for the print industry, with nearly all increasing their spend on direct mail,…