Campaign pushes Nivea Soft
Skin-care brand Nivea is launching an integrated campaign to drive awareness, trial and sales of its Nivea Soft moisturising cream….
News
5.2m mailings to dead this Xmas
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
Package scam exposed as hoax
Premium phone line regulator has exposed a hoax chain email campaign which warns consumers about a parcel delivery scam. In…
Top media law firm in the dock
Law firm Davenport Lyons – whose clients include Marketing Week publisher Centaur Media, News International and Guardian Media Group –…
Peugeot targets ‘blue lights’ clients
Peugeot is targeting the UK’s emergency services, dubbed the ‘blue lights’ customers, with a new mailing campaign to promote its…
UK Mail in ‘strong’ 4.8% profits rise
Royal Mail rival UK Mail has revealed an increase in Group profit of 4.8 per cent for the six months…
100m get SMS ads in one month
Brand owners reached more than 100 million mobile phone users via SMS marketing in September alone, across the so-called EU5…
Aviva Investors appoints CMW
Aviva Investors has hired CMW to devise a global positioning and brand strategy, working across the core European, North American…
Spicer takes Pulse Group top job
Former EHS Brann group managing director Mike Spicer has been appointed chief executive of independent marketing communications agency Pulse Group….
eCircle tool integrates social, mobile and email marketing
Brand owners are being offered the chance to integrate email, social media and mobile marketing with the latest upgrade of…