Email conversion ‘is top priority’
Email marketers have put concerns over deliverability and click rates to one side, to concentrate on the far tougher problem…
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Olympics to fuel direct mail chaos
The Olympics is likely to play havoc with the timing of direct mail campaigns in London – especially if designed…
Valldata acquires charity tribute site
Charity outsourcing specialist Valldata has bought memorial website Our Lasting Tribute from parent group Involve Marketing Partnership for an undisclosed…
Rapp revamps top creative team
Rapp has appointed six new associate creative directors as part of a restructure of the agency’s creative department by chief…
Govt sites to miss cookie deadline
Website owners worried about meeting the deadline to comply with the new cookie law can take comfort from the fact…
PPI backlash rocks telemarketing
The telemarketing industry is facing a fresh backlash over cold-calling, after a rise in complaints on the back of thousands…
Chemistry nets Orange, T-Mobile
Orange and T-Mobile owner Everything Everywhere has pooled its direct marketing account – estimated by some to be worth £50m…
B&Q seeks agency for TradePoint
B&Q is aiming to ramp up its loyalty marketing to the building trade through its TradePoint programme, and is talking…
Finance brands face ad clampdown
Financial services brands may be prevented from advertising the fact they have won industry awards in their marketing, under strict…
TMW chief co-founds Hub Digital
Former Tullo Marshall Warren data chief Ian Robinson has joined forces with ex-head of agency sales at Amscreen James Thornton…