Online ad moans soar as mail dips
Individual complaints about direct mail campaigns have fallen by over 20% in the past year, although this has been more…
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Top UK sites get cookie ultimatum
The Information Commissioner’s Office is targeting 75 of the UK’s most popular websites – including those run by Tesco, Amazon,…
Mary Rose Trust appoints TDA
Mary Rose Trust, the charity with guardianship for the Henry VIII warship in Portsmouth, has appointed direct marketing agency TDA…
Keevill exits Kitcatt Nohr Digitas
Kitcatt Nohr Digitas creative chief Phil Keevill has become the most high profile victim of a reported round of cost-cutting…
PI law firm kicks off digital blitz
Personal injury law firm Spencers Solicitors is attempting to distance itself from rogue elements in the sector with a digital…
Lufthansa hands brief to Space
Airline Lufthansa has appointed agency Space to drive awareness of its new daily direct flights from Manchester and Birmingham to…
Press accused of Johnson witch-hunt
The press has been slammed for mounting a witch-hunt after the daughter of Avongate owners Robert and Lindsay Johnson –…
Greene: ‘We can rebuild direct mail’
Royal Mail boss Moya Greene believes the postal operator can increase its revenues from direct mail – which currently claws…
Guinness to pool pan-Euro briefs
Guinness is holding talks with agencies about its pan-European digital and direct marketing business as part of plans to pool…
Mini taps into Diamond Jubilee
BMW-owned Mini is aiming to capitalise on the Queen’s Diamond Jubilee celebrations with an interactive Facebook app – ‘Mini Royalty’…