IT and marketing must bury hatchet
IT and marketing departments must call a truce and work better together to maximise the impact of marketing campaigns –…
News
Agent Provocateur fetish video ban
Agent Provocateur has been slated by the ad watchdog for showing scant “disregard” for the advertising code after it failed…
Charity ads may face crack down
Charities could face a new clampdown on hard-hitting marketing after a study by the ad watchdog revealed many people –…
‘Little enthusiasm’ for big data
The majority data professionals have no plans to deploy big data analytics even beyond 2013, as they simply do not…
DM industry grows 7% to £15bn
The direct marketing industry is set to grow by 7% in 2012 to be worth over £15bn, according to industry…
Olympic exodus sparks data threat
Hundreds of companies which are allowing staff to work from home during the London Olympics are risking disaster by not…
EC data laws ‘to override members’
The European Commission could be given powers to bring in sweeping changes to data protection laws – without consulting member…
Mitchells & Butlers splits digital
Mitchells & Butlers, the company which owns All Bar One, has appointed two agencies – AIS London and Underwired –…
Google admits Street View cock-up
Google has confessed to the data watchdog that it has yet to delete all the personal information it collected while…
Royal Mail in prostate charity pact
Royal Mail has chosen Prostate Cancer UK as its dedicated charity of the year following a company ballot, and hopes…