Acxiom hires media man as UK boss
Acxiom has gone for media expertise to replace chief executive and former ad man Stephen Whyte, with the appointment of…
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Desperados tunes up summer blitz
Heineken is launching a major summer push for the Desperados brand, including activity at UK music and sports festivals, as…
Clubcard revamp halts Tesco decline
The overhaul of Tesco’s marketing is starting to pay dividends, according to the retail giant’s interim results, which show that…
Anthony Nolan kicks off DRTV blitz
Anthony Nolan, the UK charity for people with blood cancer who need a stem cell transplant, is launching a major…
Firm fined for iPhone 5 prize offer
A company which tried to hoodwink customers into signing up for a premium rate subscription service with the offer of…
Olympics to trigger mobile mayhem
Mobile marketers are facing advertising chaos during the London Olympics after claims that data traffic will be like “England playing…
Tourism Ireland pushes rural side
Tourism Ireland is launching the ‘Ireland Mystery Tour’, a month-long campaign devised by Indicia to raise awareness of rural Ireland…
Global mobile market worth £3.4bn
The global mobile advertising market was worth £3.4bn in 2011, according to a new study, with the Asia-Pacific region leading…
Age UK hands TDA research brief
Age UK has appointed marketing agency TDA to develop and implement a multichannel campaign for its Research into Ageing Fund…
LinkedIn hack shows folly of EU laws
Experts claim the major hack attack on LinkedIn has exposed just how unworkable the new EU data laws will be…