New tool ranks brand visibility across top AI platforms
Brand owners are being offered the chance to understand and optimise their presence across the world’s leading AI large language…
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The Pools revisits the glory years to sign up new punters
Brits of a certain age will never forget the Saturday 5pm ritual of checking the football results in the hope…
Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…
Frylight appoints agency to cook up new social strategy
Frylight, the Oils at Saputo UK-owned spray brand beloved of the health conscious as well as those who are seeking…
Capt takes a back seat as Birds Eye makes food the hero
Frozen food brand Birds Eye is launching a new masterbrand campaign as part of a broader pan-European multi-channel strategy from…
Travellers abandon wanderlust for holiday home truths
With the summer holidays now in full swing, it might be too late for this season but travel marketers are…
Brixton Finishing School silent auction to blast DEI cuts
Brixton Finishing School – the institution set up to realise the potential of underrepresented talent across the marketing, advertising and…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Ingenuity eyes friends in the North with new senior hire
The Ingenuity Group has beefed up its Northern expansion plans with the appointment of Grace Easter into the new role…