Out in the cold: Bosses keep marketers out of the loop
Three quarters of UK marketers say that key decisions are made by senior leadership without ever consulting those closest to…
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Somersby’s social squirrels expose the bullshit of life
Carlsberg-owned Somersby Cider is aiming to expose moments of adult bullshit and calling out the absurdity of modern adult life…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Marketing ‘miserables’ urged to take an apprenticeship
Many marketers are desperate for a fresh start – but fears about being too old, reduced income, old-school thinking and…
You what? Specsavers speaks up over mild hearing loss
Specsavers is aiming to highlight the everyday consequences of mild hearing loss and encourage people to act before it worsens,…
Vogue Williams to educate nation on the joys of collagen
Nestlé Health Science brand Vital Proteins is aiming to educate consumers on the powerful benefits of collagen, embracing an everyday,…
Salocin Group gets in bed with no-code AI native Creatio
Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has signed a major partnership deal…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
It’s a $#!@&£% win-win as YouTube swears in new rules
YouTube’s decision to allow creators to monetise videos with swearing in them, provided the profanity is limited to the first…