20% of budget wasted by poor data
Nearly 20% of departmental budget is wasted by UK companies because of poor data quality – across marketing, sales, customer…
News
Shoppers demand ‘rapid retailing’
Websites which fail to provide a rapid retailing experience – following the adage of faster, smarter and cheaper – are…
ASA rejects concerns over BHF ad
The advertising watchdog has thrown out complaints against a British Heart Foundation (BHF) ad featuring Vinnie Jones, which aimed to…
Beefeater Grill unveils loyalty club
Whitbread is launching a new points-based loyalty programme – The Reward Club – across its 130 Beefeater Grill sites, to…
Bulmers launches summer push
Bulmers is launching a major marketing campaign – featuring experiential, promotions, giveaways, and its first use of augmented reality –…
Rachel’s hands digital to Haygarth
Organic dairy brand Rachel’s has appointed marketing agency Haygarth as its lead digital agency, having worked on the company’s promotional…
Cookie laws rocked by mass boycott
UK firms are leaving it perilously late to ensure their websites comply with the new EU cookies law – enforceable…
Ikea ‘Princess’ push goes digital
Home furnishings company Ikea is backing its recent ‘Sleep like a Princess’ advertising campaign with a digital push by Lida,…
Catchpole nets Lowe Vietnam ECD
Chris Catchpole, the man known as much for his sartorial style as being the one-time protégé of industry creative ‘deity’…
New post hikes ‘add insult to injury’
Businesses have accused Royal Mail of “adding insult to injury” after it revealed the cost of sending some packages will…