‘Delivered by RM’ letters hit homes
The first mailings carrying Royal Mail’s new controversial “delivered by” insignia are starting to land on doormats, just weeks after…
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ICO accused of cosying up to Google
The Information Commissioner’s Office has been accused of having a “cosy relationship” with Google after it was revealed that the…
TMW rewards Kay with new role
TMW is rewarding executive creative director Daren Kay for his long-standing service to the agency by appointing him director of…
‘Hardman’ Graham flexes muscle
Information Commissioner Christopher Graham is aiming to show the watchdog can bark as well as bite with a warning that…
Charity shock tactics put donors off
Charity marketing campaigns which use distressing imagery to pull at the heartstrings of donors are barking up the wrong tree,…
Tesco offers double points on FB
Tesco is boosting its social media activity by targeting its 800,000-plus Facebook ‘fans’ with a promotion encouraging customers to share…
Mini kicks off review of DM account
Agencies are understood to be lining up to pitch for Mini’s direct marketing and eCRM account after the BMW-owned marque…
Obesity plan ‘strangled at birth’
A plan to piggyback supermarket loyalty schemes to tackle the UK’s weighty issue of obesity will be “strangled at birth”,…
Nissan pushes Leaf electric model
Nissan Motor (GB) is aiming to drive interest and sales of its electric model, the Nissan Leaf, with a new…
Banks retain loyalty despite crisis
Despite the current banking crisis – and the longest recession since 2008 – two in three (66%) Britons feel most…