87 hired in drive for young talent
The IPA’s Creative Pioneers initiative, designed to nuture young talent in the digital and creative sectors, has handed work opportunities…
News
Experian exposes online fraud rise
Fears are growing over a rise in online fraud after Experian revealed that more than 12 million items of data…
Bosses admit failure to exploit data
Brand owners have admitted they are missing out on major revenue opportunities because they are incapable of exploiting the customer…
New concerns over data in cloud
Companies which use cloud services to store and process personal data must ensure providers can “guarantee” compliance with EU data…
Web analytics budgets ‘too low’
Online companies are failing to invest enough of their budget in web data analytics, stunting their potential to increase sales…
Nectar takes on daily deals websites
Nectar is planning to take on the likes of Groupon by setting up an online daily deals scheme, tapping into…
Small firms ‘ignoring data laws’
The data watchdog’s new tough stance has failed to put the frighteners on most small businesses, which, according to a…
Facebook ads called into question
The effectiveness of advertising on Facebook has been called into question after the BBC set up a spoof firm and…
King nets customer role at TalkTalk
Former Acxiom head of European marketing Joanne King has re-emerged as head of customer marketing at telecoms business TalkTalk. King,…
Budgets slump as sales tumble
Even a rise in spend for online and digital marketing could not prevent a slump in overall marketing spend, according…