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Ladbrokes ramps up online CRM

Ladbrokes is ramping up its CRM strategy with the launch of a new sports betting site which will be driven…




7 deadly marketing sins exposed

Consumers are becoming increasingly jaded as a result of excessive contact from businesses, especially via email, according to a new…


LV= bolsters customer analytics

Insurance brand LV= is boosting its customer marketing strategy by implementing a multichannel intelligence platform, with the aim of better…






China row threatens iPad3 launch

Apple could be facing an iPad production crisis after a Chinese company, which claims to own the iPad trademark, asked…