Agencies line up for Sky review
BSkyB has revealed plans to review the roster for its direct marketing account, estimated to be worth up to £25m,…
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DM at the heart of Facebook IPO
Facebook has put the classic direct marketing techniques of profiling and targeting at the heart of its $5bn IPO as…
Hodder makes social media debut
Publisher Hodder & Stoughton is moving into social media with the launch of a Facebook app to help drive reader…
STV hands Experian insight task
Scottish broadcaster STV has appointed Experian to help it to better understand, reach and engage with customers to drive more…
Death knell for call centre queues
The days when customers would put up with “hold music” and sit in a call centre queue are well and…
Teen girls urged to take data roles
Teenage girls are being encouraged to consider a career in data and technology, to help bridge the gender gap in…
Sky warned to ramp up CRM push
BSkyB will have to crank up its CRM activity to prevent customers from ditching high-value subscription services – such as…
Alterian secures £69.7m buyout
Marketing analytics and social media company Alterian has been bought by international information management provider SDL in a deal worth…
Games pushes alternate transport
Londoners are being urged to consider new modes of travel, new routes or altering their usual times to avoid congestion…
Brands up data security budgets
The combination of a potential £500,000 fine and long-standing brand damage will drive increased investment in data security in 2012,…