EDF Energy kicks off DM review
EDF Energy has launched a review of its direct marketing account, held by Archibald Ingall Stretton dating back to when…
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Industry rides out fresh BBC attack
The DM industry has escaped unscathed from the BBC’s latest attempt to discredit direct mail – broadcast last night on…
HoF plots major Xmas mobile blitz
House of Fraser has signed a deal with O2 to provide a mobile marketing campaign in the run up to…
Indian call centre staff ‘depressed’
The bubble may have burst for Indian call centres – with many brands coming back to the UK – but…
‘Lax’ councils hit by 1,000 breaches
Personal data has been lost by or stolen from UK local councils more than 1,000 times since 2008, with some…
‘Degrading’ Lynx ads banned
Unilever brand Lynx has been flayed by the advertising watchdog for running series of ads – including an outdoor campaign…
More Th>n hires Capital One chief
Insurance brand More Th>n has raided Capital One to find a successor for former marketing director Pete Markey, who took…
DMA on alert for new BBC exposé
The DMA is launching a pre-emptive strike against yet another BBC ‘junk mail’ expose – being broadcast this week –…
EU data law to balloon email costs
Proposed changes to the EU Data Protection Directive are likely to drive up the cost of email marketing, according to…
Royal Mail modernisation ‘working’
Royal Mail claims that its modernisation programme is starting to reap benefits after seeing revenues up 5% and pre-tax profits…