Marketers ‘too busy’ for social media
Nearly a third of marketers claim they simply do not have the time to execute a social media strategy, according…
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E.On hands DM brief to EHS 4D
Energy giant E.On is overhauling its direct marketing activity, and has appointed a single agency – EHS 4D – to…
DMA PR chief takes director role
The DMA has promoted PR manager Rachel Aldighieri to the new role of director of communications and insight, to develop…
Hackers in ‘Robin Hood’ Christmas
Hacker group Anonymous is launching a ‘Robin Hood’-style campaign, donating money stolen from hacked credit cards and donating it to…
Hamish Pringle: ‘We’re all in DM now’
The pressure on brands to be in the market 24/7 is forcing even the most precious creative directors to abandon…
Salvation Army plots Xmas appeal
The Salvation Army is targeting donors for the most vital fundraising period of its year – made even more pressing…
ICO: ‘Don’t jump gun on EU laws’
The Information Commissioner’s Office is urging caution over the proposed shake-up of European data laws – set to be revealed…
CRM profits make it a ‘no brainer’
Investing in customer relationship management software is a “no brainer”, according to a new report examining the results of more…
M&S ad ‘too explicit’ for buses
A bus-side ad for Marks & Spencer lingerie, which pictured a woman on a bed with her legs apart, back…
Ikea overhauls loyalty mailshots
Ikea is revamping the welcome programme for new members of its loyalty scheme – Ikea Family – with a new…