Brands ditch offshore call centres
A double-whammy of security fears and customer dissatisfaction are forcing brand owners to abandon offshore contact centres, according to a…
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Opt-out under fire in new Defra deal
A revamp of the direct mail opt-out – designed to simplify the process – has been criticised by industry sources,…
Brands offered 20m-name email file
Brand owners are being offered the chance to tap into what is claimed to be one of the biggest and…
ASA probes Health Lottery moans
The Health Lottery is facing an Advertising Standards Authority investigation over complaints that it has misled players with ads dressed…
Google overhauls TV ad scheme
Google has tweaked its TV advertising scheme to allow advertisers to adjust their ads based on the online search trend….
Npower hit by £2m complaints fine
Energy provider Npower has been fined £2m by regulator Ofgem for failing to deal with hundreds of customer complaints. The…
Yorks Water wraps up winter blitz
Yorkshire Water is launching a major campaign to offer customers advice on protecting water pipes during winter, in preparation for…
Online ads ‘trounce ROI of TV’
Online ads now deliver substantially higher ROI and sales uplift than TV and achieve reach equal to press and outdoor….
DMA demands SMS spam action
The DMA is urging the Information Commissioner’s Office (ICO) to get tough on text spam, claiming it is failing to…
MPs back ‘lock up data thieves’ call
MPs have backed Information Commissioner Christopher Graham’s long-standing call that criminals who break data protection laws and obtain personal details…