M&S overhauls data strategy
Marks & Spencer is boosting its data strategy in an attempt to ride out the economic storm, which has already…
News
Slump drives coupon influence
Nearly half of consumers – 44% – say coupons influence them to choose between brands, while over a third say…
Coty ‘child sexualisation’ ad flayed
Coty UK has come under fire for using underage sexual imagery – including a suggestively placed bottle – to promote…
Bogus firms offer ID calls for fiver
Criminals are increasingly turning to the humble telephone to commit ID fraud, according to security experts, who claim rogue firms…
ER ban sparks junk mail warning
Marketers will be banned from using the edited Electoral Register – even for data verification – within three years, if…
Google+ boosts search for brands
Brands which sign up to Google+ Pages, designed to allow them to communicate directly with consumers, will get a major…
Triple rise boosts email marketing
Email marketing has witnessed its most successful half year to date on the back of a triple boost – a…
Google: ‘Data transparency crucial’
Consumer privacy is the top priority of Google’s new head in the UK, Dan Cobley, who maintains that online advertisers…
DM agencies join IPA US mission
DM and digital agencies have joined a trade mission to the US, set up by the Institute of Practitioners in…
Shop Direct in £12m Xmas blitz
Shop Direct Group is investing £12m in major Christmas campaigns for individual flagship brands Very.co.uk, Littlewoods.com and Isme.com. The three…