Spend boost for Moneysupermarket
Price comparison site Moneysupermarket.com says that an increased marketing spend has helped sales grow year-on-year by 20%, as it steps…
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BI – don’t believe marketing hype
Business Intelligence has long been trumpeted as the answer to brand owners’ dreams, by identifying, extracting and analysing your data…
Google running illegal Olympic ads
Google’s AdWords scheme has come under fire once more after the company was forced to remove unofficial sites selling London…
O2 location deal dishes out £5m
O2 is hailing the success of its location-based marketing scheme Priority Moments – which offers consumers discounts on a range…
Social and mobile ‘drive CRM surge’
The rise of social media and mobile is driving major growth in the CRM market, with spend doubling during 2011…
Firms ‘unprepared’ for mobile blitz
The ‘year of the mobile’ may well be upon us at last – with 2012 likely to see that much-vaunted…
95% of data ‘unused’ claims expert
Brand owners are using only 5% of the information they collect, with much of the data they horde unusable, according…
Cadbury ‘games’ in Olympics push
Cadbury is backing its sponsorship of the London 2012 Olympic and Paralympic Games with a multi-million pound integrated marketing campaign,…
Samsung recruits ex-Orange chief
Samsung has appointed former Orange marketing chief Gareth Abel as its new UK and Ireland mobile marketing director, amid predictions…
Fortnum’s hit by hamper blunder
Upmarket London department store Fortnum & Mason has been forced to admit that it has still not delivered all the…