EU slams ‘meaningless’ cookie icon
The online ad industry could be forced to rethink its new self-regulatory code on behavioural advertising – designed to dodge…
News
$500m fine puts AdWords in dock
Google Adwords have come under fire again after the search giant agreed to pay a $500m fine for taking ads…
Social media blackout splits public
The public is split right down the middle over whether the authorities should enforce a total shutdown of social media…
Kellogg plots global CRM blitz
Kellogg has signed a global CRM deal with US marketing giant Epsilon, joining the likes of M&S, Barclays Bank and…
DMA unveils social media helpdesk
The DMA is warning marketers that they risk losing money by having their social media campaigns rejected by the top…
Wunderman boosts data operation
Wunderman UK is beefing up its data operation by integrating its existing resource into WPP-owned subsidiary KnowledgeBase Marketing (KBM) Group,…
Email blunder sparks RBS row
Recruitment agency Hays has been forced to apologise after accidently emailing 800 full-time Royal Bank of Scotland staff the pay…
Organix serves up Mighty Meals
Organix Brands is aiming to boost uptake of its new Mighty Meals range with a retail experiential campaign through agency…
DM and digital fuel agency growth
Direct and digital marketing techniques have been given a major shot in the arm with the release of interim results…
C4 to boost insight with CRM plan
Channel 4 is implementing a major CRM programme – and has made a number of key appointments – as part…