Crocs to convert Facebook fans
Footwear giant Crocs is launching an interactive marketing campaign to conconver thousands of the company’s 50,000 Facebook “fans” into email…
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Salesforce.com profit slumps 97%
Salesforce.com has posted a 97 per cent fall in profit since last year, showing the high cost of its acquisition…
Virgin Holidays hires 02 DM boss
Virgin Holidays has lured O2 direct marketing chief Sam Otter to head up its loyalty and customer insight operation. She…
Feeling fit? Sign for MAA triathlon
The MAA Marketing Industry Triathlon is now open for entries for this year’s race at Dorney Lake, Eton on Friday…
Young want ‘mobile phone cash’
Some 63 per cent of 18- to 34 year-olds would be happy to use their mobile phones to make purchases,…
Public ‘don’t trust comparison sites’
Price comparison websites, such as Go Compare and Moneysupermarket, are among the least trusted when it comes to handling customer…
L’Oréal Group hands CRM to Gyro
L’Oréal is understood to have appointed GyroHSR to handle the cosmetic brand’s UK CRM business – worth £20m, according to…
IPA backs Berlin MBA for women
The IPA is backing a new scholarship aimed at boosting the expertise of senior women in agencies, by supporting the…
UK Mail profits slump by 10%
UK Mail Group, one of the key challengers to Royal Mail’s postal operation, saw profits plummet nearly ten per cent…
ICO: Stop moaning, act on cookies
Information Commissioner Christopher Graham has told businesses to stop moaning about the new cookies law and get on with allowing…