Dixons kicks off social media push
Dixons Retail is launching a Facebook-based social marketing campaign in conjunction with Panasonic. Created for Dixons Retail brands Currys and…
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Npower, HomeServe face £2m fines
Npower and HomeServe have been found in breach of the Communications Act 2003 over silent phone calls, following a glitch…
800k join attack on Murdoch
Members of the 800,000-strong online pressure group which claimed victory in overturning the sell-off of Britain’s forests have turned their…
Gyro boss Brine launches start-up
Gary Brine, founder of international agency Gyro which sold for $120m in 2008, is backing a new agency called BrocklebankPenn….
Dick Bloomfield departs G2
G2 business development director and DM industry stalwart Dick Bloomfield has left the agency to pursue “new opportunities” in the…
Fitness First blitz gets 2,690:1 ROI
O2 claims to have generated revenues of more than £385,000 for gym chain Fitness First using its location-based marketing programme….
Burnett: Complaints help charities
Ken Burnett, one of the founding fathers of charity direct marketing, has claimed that charities should aim to generate at…
Social sites “moaners’ megaphone”
Social networks have been dubbed “the moaners’ megaphone” on the back of a new study which shows the vast majority…
OFT bars ‘violent’ debt company
The OFT has revoked the licence of debt management company Parkgate UK, after it sent a threatening letter – including…
Millner: Lavish spending hurt us
Iris co-founder Ian Millner has admitted that a £10m interest free loan the agency secured from Bank of Scotland sparked…