M&S set to lose Interflora case
The European Court of Justice (ECJ) is likely to rule that Marks & Spencer infringed Interflora’s trademark rights by buying…
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Waitrose ‘sorry’ for online fiasco
Waitrose has been forced into a grovelling apology to its online customers after a barrage of complaints over its new…
SFW launches Microsoft mailing
Microsoft Advertising is targeting media planners with a new campaign promoting the company’s ability to target mums. Capitalising on the…
Virgin is top direct mail spender
Virgin Media spent the most on direct mail in the UK last year, boosting its spend by more than a…
Townshend reveals start-up ‘Now’
John Townshend has finally revealed his start-up, joining forces with ex-COI chief Mark Lund and former Partners Andrews Aldridge planning…
Cautious welcome for Budget
The direct, data and digital marketing industries have given a cautious welcome to the Budget, with the inevitable winners and…
Majestic revamps online strategy
Majestic Wine is aiming replicate its high street offering online by tailoring its website to each of its 161-store network,…
Protecting your data ‘not geeky’
Consumers who gain control of their own personal information are not “geeks”, and, in time, everyone should be able to…
Hastings Direct hires SmartFocus
Hastings Direct has appointed SmartFocus to boost communication with its customer base and create a single customer view. The appointment…
Silverpop fingered by Play.com
Online retailer Play.com has blamed email marketing agency Silverpop for the data breach which led to customer names and email…