OFT: Data analysis tools in the dock
The Office of Fair Trading has issued a warning about the use of competitor data analysis tools after a probe…
News
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…
Sainsbury’s data chief banged up
The Sainsbury’s data expert who was found guilty just before Christmas of scamming the supermarket chain out of nearly £75,000…
Purple signs up AGA and WWF
The Purple Agency has signed up AGA and WWF-UK to the new version of its online data management tool, DATA360,…
Gyro lands £4m Heathrow Express
Heathrow Express has consolidated its £4m global agency roster into GyroHSR, which will handle creative, digital, and CRM for the…
Government boost for data industry
The data industry could receive a major shot in the arm following the Government announcement that it is to create…
Baber Smith hires Proximity chief
Baber Smith has appointed Proximity London director of client services and managing partner Emma Rush as managing director, following the…
Royal Mail builds D2D data tool
Brand owners will be able to drill down into door-drop campaigns to sort, evaluate and interrogate the results at an…
Co-op revamps members’ welcome
The Co-operative Group has overhauled its new members’ strategy, designed to increase the speed with which it engages them and…