News


Guinness unveils 1759 eCRM push

Diageo GB is launching a new digital relationship marketing programme for its Guinness brand, named after the year that Arthur…


McCain bolsters eCRM activity

McCain Foods, the company which offers everything from chunky chips to micro-pizzas, has launched the next phase of its personalised…


Smokers urged to go outside

Smokers in the South West are being urged to stop smoking in their homes, and take their fags outside to…





New digital guides to aid clients

Client marketers are being given a helping hand in understanding the quickly evolving digital marketing sector with the publication of…



Finance firms ‘failing on data’

Financial firms are failing to fully protect confidential customer information, according to a study, which claims the vast majority use…