Greenpeace starts agency hunt
Greenpeace is understood to be talking to agencies about a new marketing campaign which will encourage people to show their…
News
‘Snail Internet threatens recovery’
Snail-passed broadband speeds in the regions could make the chances of economic recovery a fantasy, according to an industry body…
Sony Ericsson revamps top team
Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…
‘Forget Facebook in Eurozone’
Brand owners planning pan-European social media campaigns must beware the great divide between consumers in the different countries, especially as…
Card fraud dives to 10-year low
Fraud losses on UK credit and debit cards have plummeted to a ten-year low, according to the UK Cards Association,…
Waitrose ‘no threat to Ocado’
Waitrose has rejected claims that it is threatening its partnership with delivery service Ocado after revealing its new £10m website,…
ASA rejects BT Wi-Fi ad ban
The Advertising Standards Authority has given the all-clear to a BT ad promoting the company’s Wi-Fi service, despite depicting people…
ICO: ‘Wake up to new cookie laws’
Brand owners which operate websites in the UK have been warned to ‘wake up’ to looming new EU legislation, which…
Virgin Atlantic overhauls rewards
Virgin Atlantic is to relaunch its social travel community site, www.vtravelled.com, by rewarding Flying Club members using video gaming techniques….
Brands ‘in dark over email waste’
Some 88 per cent of marketers don’t know how much of their digital marketing budget they are wasting on non-delivery…