Dunnhumby buys marketing firm
Dunnhumby, the data company credited with being the driving force behind Tesco’s meteoric rise, has acquired a social marketing company…
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Paddy Power super-injunction blitz
Paddy Power is exploiting the furore around super-injunctions with a highly personalised tongue-in-cheek email campaign to its customer base, claiming…
Google ‘knew ads were illegal’
Google is facing fresh claims that the US authorities repeatedly warned the company it was running ads from illegal online…
Crocs to convert Facebook fans
Footwear giant Crocs is launching an interactive marketing campaign to conconver thousands of the company’s 50,000 Facebook “fans” into email…
Salesforce.com profit slumps 97%
Salesforce.com has posted a 97 per cent fall in profit since last year, showing the high cost of its acquisition…
Virgin Holidays hires 02 DM boss
Virgin Holidays has lured O2 direct marketing chief Sam Otter to head up its loyalty and customer insight operation. She…
Feeling fit? Sign for MAA triathlon
The MAA Marketing Industry Triathlon is now open for entries for this year’s race at Dorney Lake, Eton on Friday…
Young want ‘mobile phone cash’
Some 63 per cent of 18- to 34 year-olds would be happy to use their mobile phones to make purchases,…
Public ‘don’t trust comparison sites’
Price comparison websites, such as Go Compare and Moneysupermarket, are among the least trusted when it comes to handling customer…
L’Oréal Group hands CRM to Gyro
L’Oréal is understood to have appointed GyroHSR to handle the cosmetic brand’s UK CRM business – worth £20m, according to…