Yell defends ‘own staff’ reviews
Yell has defended getting its staff to write more than 6,000 glowing reviews of restaurants and bars for the Trusted…
News
Digest blitz piggybacks BBC and ITV
Reader’s Digest UK has unleashed a major Christmas direct mail campaign, under BBC and ITV branding instead of its own,…
‘Sloppy’ Virgin in Xmas email gaffe
Virgin Media stands accused of sloppy practice, after sending out a Christmas email campaign to thousands of its mobile users…
Charity group signs UK Mail deal
Fundraising body the National Council for Voluntary Organisations (NCVO) has signed a deal with UK Mail’s to give its members…
Tourism Ireland in Twitter blitz
Tourism Ireland is launching a new social media campaign, created by direct marketing agency Indicia, to drive engagement with Ireland…
AIS grabs DMA grand prix for O2
Archibald Ingall Stretton bagged the grand prix at last night’s DMA Awards, for its campaign to bring England’s rugby matches…
TDA strengthens senior team
TDA has revamped its management team and made a number of appointments in response to a number of business wins,…
Greener charities ‘get more funds’
The vast majority of consumers urge charities to be more environmentally friendly in their marketing activity, according to a study,…
OFT blasts ‘charity’ debt firms
The OFT has warned debt management companies that they must not masquerade as charities or government services after refusing an…
Sky axes paid-for music service
BSkyB is understood to be closing down its Sky Songs subscription music service, which took on the likes of Spotify…