Medialab raids OMD to appoint new strategy director
Medialab is continuing to strengthen its senior team on the back of a raft of business wins with the appointment…
News
AI concerns fuel call for more changes to data reforms
The Government’s long-running battle to get its data reforms passed before the next General Election is proving ever more arduous…
Accenture bags Unlimited to bolster CRM and GenAI
Accenture is bolstering its Accenture Song division with the acquisition of Unlimited in a move designed to scale its offerings…
BSI appoints agency for business makeover campaign
BSI, the business improvement and standards company best known for its Kitemark, has appointed a global creative and media agency…
Brands’ AI adoption hampered by lack of trust and data
Businesses appear to be making good progress on implementing artificial intelligence to help power customer interactions, but are still finding…
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…
Dulux turns to the classics to draw up colour palette
Dulux Heritage has reimagined the covers of 12 literary classics – ranging from War of the Worlds, Dracula and Moby…
Retailers ‘need to boost data and tech’ for green creds
British retailers are being urged to accelerate their investment in data and technology to become sustainable with a new analysis revealing that…