Wavemaker retains DfT media planning business
The Department for Transport (DfT) has reappointed WPP-owned agency Wavemaker to the media planning business for a fixed-term contract, following…
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Love will tear us apart: dating scammers hit 2.5m Brits
The search for love online is turning into financial heartbreak for many, according to a new study, amid claims that…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Heinz pushes new range in ‘Unbeanlievable’ campaign
Heinz has turned to Wunderman Thompson Spain to devise a new campaign being rolled out to the UK market promoting…
UCAS expands service as bosses hail apprenticeships
University application service UCAS is to expand its offering to enable young people to search and apply for apprenticeships across…
M&S in trials of paid-for ‘VIP’ Sparks Plus loyalty club
M&S is targeting Sparks loyalty club members with the launch of a pilot premium paid-for tier which is claimed to…
Shake-up of DCMS leaves marketing industry in limbo
Prime Minister Rishi Sunak’s decision to “refocus” the Department for Digital, Culture, Media & Sport has, according to one industry…
The Range picks Manchester agency for digital boost
Home retailer The Range is aiming to boost its online presence with the appointment of Manchester digital marketing agency Embryo…
FCA ratchets up attack on scammers and ‘fin-fluencers’
City watchdog the Financial Conduct Authority forced firms to amend or remove 8,582 promotions during 2022 – a 14-fold increase…
Which? appoints MSQ agency for branding overhaul
Consumer group Which? has recruited MSQ’s Brave Spark as its creative agency for the launch of a major brand refresh…