DMA: Micro-upskilling ‘a proven way to plug skills gap’
The DMA is calling on UK businesses to introduce continuous learning within their organisation, amid claims that micro-upskilling offers additional…
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Twitter woes deepen as adspend falls out of the sky
Elon Musk appears no closer to turning round Twitter, with the latest figures showing advertising spend on the site crashed…
OOH creativity, tech and data ‘supercharge’ brands
Mobile searches conducted in out of home locations are over a third (38%) more likely to lead to a purchase…
Government pledges help to tackle industry skills crisis
The Government has vowed to make tackling the skills shortage its “most important priority” for the marketing and advertising industry,…
Real-time data critical to ‘surviving or thriving in 2023’
Retail, travel, hospitality, media and entertainment are the sectors most at risk from consumers tightening their purse strings, with shoppers…
WARC/AA report reaction: Don’t play it safe, be brave
New figures from the latest Advertising Association/WARC Expenditure Report are a mixed bag, with the ninth consecutive quarter of growth…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
AkzoNobel hires Ogilvy for major EMEA push for Dulux
AkzoNobel, the company behind global paint brands including Dulux and Sikkens, has handed its EMEA advertising business to Ogilvy, following…
ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
Ad for ‘kinky’ online sex community spanked by ASA
An explicit poster campaign for JOYclub, a German-based online sex community which launched in the UK in November last year,…