What does it all mean? Sector unpicks Q4 Bellwether
The advertising and marketing industry appears to have fought off the prophets of doom for another quarter, with the latest…
News
Vonnie Alexander nets AAR job as Spong switches role
Kitcatt Nohr Alexander Shaw co-founder Vonnie Alexander has joined intermediary AAR to take on its CRM and customer experience brief,…
Wunderman Thompson wins Virgin Red expansion brief
Virgin Group rewards scheme Virgin Red has appointed Wunderman Thompson to handle its marketing account, including CRM, creative and strategy…
Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…
VCCP swoops for behavioural insight agency Cowry
VCCP Group is beefing up its plan to put behavioural insight and data at the heart of its business model…
Scots plot major crackdown on marketing of booze
The Scottish Government is risking the wrath of the drinks industry – and its customers – with plans to restrict…
99 problems: Foul-mouthed Sickotoy ad scratched out
Music giant Global Records has been whacked by the ad watchdog after a misogynistic and expletive-filled ad for electro music…
Musk turns to BOGOFs to bring back Twitter advertisers
Twitter has resorted to classic sales promotion techniques to bring back major advertisers, offering buy one get one free deals…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Revealed: The optimum time and day for B2B emails
An analysis of more than 15,000 B2B campaigns and 50 million emails has revealed the most fruitful time for a…