CDP take-up soars but so does consumer data deletion
Customer data platforms have now become a cornerstone of the marketing tech stack, empowering brands to activate real-time customer data…
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LTA hires new agency to get more kids to play tennis
The LTA , the national governing body of tennis, is ramping up its “Tennis opened up” mission to get more…
5.5m SMEs urged to check data protection practices
The Information Commissioner’s Office is urging the UK’s 5.5 million small-and-medium-sized businesses (SMEs) to check they have the right data…
iProspect secures bigger briefs from Freemans Grattan
Freemans Grattan Holdings – the company behind home shopping brands Freemans, Kaleidoscope, Curvissa and Grattans – has handed iProspect UK…
Firms suffer as Royal Mail fails to lift block on new post
Royal Mail is risking the wrath of its international business customer base – and a potential exodus – following a…
Fat Lad At The Back debunks ‘doomed’ NY resolutions
Cycling wear brand Fat Lad At The Back (which, naturally, goes by the acronym FLAB) is urging people to focus…
‘Insider culture’ puts diverse talent off joining industry
The advertising and marketing industry is perpetuating an “insider culture”, that is making careers in the sector feel inaccessible to…
Levi’s ramps up data strategy with first digital chief
Levi Strauss & Co has appointed its first chief digital officer, in a move designed to bring together the brand’s…
Brace yourselves…why the Metaverse is here and now
Just when you thought you had read every prediction for the year ahead, up pops Wunderman Thompson Intelligence’s The Future…
Meta GDPR consent fine €4bn short, says Max Schrems
Privacy campaigner Max Schrems has blasted the Irish data regulator’s recent €390m (£346m) GDPR fine against Meta – for using…