Women now just as likely to answer DIY SOS than men
Home improvement brands are being urged to ditch the alpha-male advertising stereotypes on the back of a new study which…
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Costa toasts loyalty revamp for £1.2m monthly boost
Costa Coffee has hailed the revamp of its digital customer loyalty programme, claiming the move has generated an extra £1.2m…
HH Global launches tool for green impact of all activity
HH Global, the marketing execution giant which designs and purchases millions of print and point of sale materials for major…
Persil ‘kinder to our planet’ claim booted out by ASA
Unilever has become the first high profile victim of a new crackdown on so-called greenwashing, after a major campaign for…
Historic England tries to revive high st with TMW blitz
Historic England has launched a major campaign to celebrate the rich and diverse history of Britain’s high streets, that aims…
Eight Brits face trial over alleged car crash data ring
The Information Commissioner’s Office has launched criminal proceedings against eight individuals over the alleged unlawful accessing and obtaining of consumers’…
Cadbury Fingers urges UK to ‘come together’ with BSL
Mondelez International brand Cadbury Fingers has joined forces with the National Deaf Children’s Society for a new campaign designed to…
Sainsbury’s opens ‘self-service’ online ad platform
Sainsbury’s Group has overhauled its digital advertising platform, giving brands and agencies a self-service model to launch online campaigns, providing…
Major rise in consumers retaining direct mail for longer
The cost of living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number…
WhatsApp pushes privacy features in new global blitz
WhatsApp is launching a new UK marketing campaign film as part of a global push which aims to take the…