AA chief Abraham nets top Tesco Bank marketing role
Tesco Bank has recruited AA group director of marketing Tracy Abraham to be its chief customer officer, with a brief to…
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Lynx crunches 46 terabytes of data for new AI brand
Unilever brand Lynx – which until recently used a mass of scantily clad women hunting down a young man to…
Pizza Hut serves up actionable audio ad ‘first’ on Alexa
Pizza Hut is launching what is claimed to be the first “actionable audio ad” on smart speakers for a food…
Data reforms are first on the agenda when MPs return
The shake-up of the UK’s data protection laws has been given priority over all other new legislation, with the second…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…
Tech security staffer gets 5 years for ransomware spree
A tech security worker who hacked a raft of UK business websites in order to steal personal data through ransomware…
Rapp to help frazzled parents with holiday SOS trial
Omnicom agency giant Rapp UK is aiming to give parents and guardians who work at the agency a helping hand…
Young eye marketing roles but parents aren’t so sure
As students across England, Wales and Northern Ireland find out their A-level results, three-fifths of those aged 16 to 21…
DMA calls for peace talks as postal dispute escalates
The DMA is calling for an urgent resolution to the postal dispute following a new strike ballot this week, calling…
Asda expands loyalty scheme to combat ‘tough times’
Asda is rolling out its loyalty programme to all stores across the UK and online following a successful trial in…