Scotts & Co brand targets burgeoning wellness market
Multi-channel retail group Scotts & Co is unveiling a new home shopping brand, specialising in direct-to-consumer health and wellness solutions…
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Marketers must tackle ‘three Ms’ to succeed in 2022
Brand success in 2022 will require an understanding of mood, monotony, and motivation, with consumers wanting unique, attention-grabbing creativity delivered…
Decision Marketing Data Clinic: Powering up utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Businesses under fire for gruelling recruitment process
Companies might be crying out for experienced staff to plug the skills gap but they are making it increasingly harder…
Shining a light on The Salocin Group’s new ‘hidden gem’
Ciesco’s recent 2021 Global M&A Review confirmed what many have long known, that data and digital technology-driven companies are highly…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Gyro and DWA brands ‘retired’ in Merkle B2B revamp
Dentsu-owned data-driven marketing agency Merkle is consolidating its B2B division by merging Gyro and Merkle DWA, ditching both brands and renaming them…
Ad recovery continues but there will be bumps ahead
Fears that the Omicron variant of Covid-19 would scupper the UK marketing recovery have – by and large – proved…
Dixon turns to Dodds for marketing services offensive
Serial entrepreneur Nick Dixon has drafted in “serial winner” and former Proximity Worldwide global chief executive Mike Dodds to boost…