Co-op makes data-driven TV debut with AdSmart blitz
Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…
News
GDPR fuels 30% fall in direct mail but relevance rises
GDPR’s effect on direct mail volumes is far worse than previously reported, with a 30% reduction in mailshots received by…
Faking it: Match Group hit by legal action over false ads
Match Group, the company which recently launched a UK ad campaign deriding everything from fake news to fake dating profiles,…
DMA aims to attract more autistic people to the sector
The DMA is backing a new scheme designed to attract more neurodiverse people into the marketing industry with the launch…
Wunderman Thompson hires Sapient chief Neil Dawson
Wunderman Thompson is continuing to build its senior team with the appointment of Publicis Sapient chief Neil Dawson to drive…
Data analysis exposes the folly of Cannes Lions winners
Those who dismiss Cannes Lions winners as creative puffery which is irrelevant to most consumers, now have evidence to back up…
Lida steps in to offer Brexit comms advice for marketers
As Parliament rages, businesses fret and Brexit advice appears thin on the ground, M&C Saatchi-owned Lida is taking matters into…
‘Hot wife’ ad gets stripped down for objectifying women
A poster campaign for a Nottingham air conditioning company, featuring a woman in a T-shirt and denim shorts with the…
ASA rips down RBS ‘suicides and bank crimes’ poster
A poster ad for campaign group Banks Claims Group, which claimed the Royal Bank of Scotland had blood on its…
Krow swallows up Big Dog in Mission agency restructure
Mission Group agency Big Dog is being folded into sister shop Krow, as part of a major rationalisation spearheaded by…