WPP brings in ex-Unilever chief Weed to sit on board
WPP – whose biggest client is Unilever – has appointed the company’s former global marketing chief Keith Weed to its…
News
Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…
The Gate recruits ‘JWT’ chief Peon to head up creative
MSQ Partners agency The Gate has appointed Wunderman Thompson executive creative director Lucas Peon to spearhead its creative team, succeeding…
Double-glazing firm smashed for 520,000 illegal calls
GDPR might now be grabbing all the headlines but it seems many marketers are still ignoring PECR – the legislation…
Aldi exacts revenge on Tesco in cheap as chips ad war
The battle royale between supermarket chains over which is the cheapest has taken yet another twist after a complaint by Aldi…
DunnHumby launches tech lab to fuel retail innovation
DunnHumby, the Tesco-owned data science business which has been one of the pioneers of data-driven marketing in the retail industry,…
Nationwide boosts insights with Qlik platform roll-out
Nationwide Building Society, which has committed to invest over £4bn in new technology over the next five years, has signed…
Loyalty card fraud trial exposes ‘back door’ data theft
A major fraud perpetrated against two of the UK’s leading loyalty programmes – Tesco Clubcard and Boots Advantage Card –…
Battersea pools offline media business into Medialab
Battersea Dogs & Cats Home has appointed Medialab to handle its offline fundraising media strategy and buying as part of…
Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…