Mondelez ditches ‘disgraceful’ Dairylea Twitter activity
Mondelez International has ended up with cheese rather egg on its face after pulling an ad for Dairylea showing a…
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Omni what? Marketers talk cobblers, say tech bosses
Marketers are so obsessed with their own jargon that they are driving their IT counterparts bonkers, creating an even greater…
Third-party cock-up triggers Yves Rocher data breach
Cosmetics and beauty giant Yves Rocher – which axed its UK website earlier this year – has been hit by…
Privacy group urges ICO to spank King’s Cross developer
Big Brother Watch has called on the Information Commissioner’s Office to throw the book at the King’s Cross Central development…
Stack steers drive to tackle Tottenham Court Rd hazard
MSQ Partners agency Stack has taken matters into its own hands following a spate of accidents since London’s Tottenham Court…
Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
‘Wool is just as cruel as fur’ ad campaign pelted by ASA
A seemingly innocuous outdoor ad for animals rights charity Peta, designed to urge consumers not to wear wool, has been…
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
Teletext sweats as two-year data breach is uncovered
Teletext Holidays bosses are likely to be getting hot under the collar after the firm became the latest to potentially breach GDPR,…
Brits plan to shun overseas brands online post-Brexit
With many Brits bracing themselves for post-Brexit shortages of food, medicines and fuel, others are planning to shun brands from…