Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
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TV and press paying the price for slagging off GenZers
Fresh evidence has emerged as to why young people are deserting TV and the press in their droves; they are…
Charlie Wilson to leave Ogilvy after more than 20 years
Ogilvy UK executive creative director Charlie Wilson, who has been at the WPP agency virtually man and boy, is leaving…
WhatsApp plots upgrade into multi-platform service
WhatsApp users could soon be able to access the messaging service across multiple devices in a fresh upgrade planned by…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
GDPR fuels €445,000 sales fall for online firms in EU
Brussels may have hailed GDPR for “bearing fruit” but European online businesses are threatening to wither on the vine, with…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
Capital One admits mass attack as cocky hacker is held
Capital One has become the latest high profile brand to suffer a mass data breach, although the credit card giant…
Rob Trono lands top role at digital agency Blue State
Former FullSix London and Publicis Chemistry creative chief Rob Trono has been appointed creative director at digital agency Blue State…