Turn off Love Island, young people prefer charity work
Charities have been urged to switch their fundraising activities from older supporters to youngsters on the back of a new…
News
£100m pro-Brexit ad blitz ‘could be huge for DM firms’
The direct marketing industry is licking its lips at the prospect of a massive Government-funded ad campaign – worth an…
CBI: No deal Brexit will rock data industry from day one
The UK’s mantle as a global hub for data flows is at significant risk from a no deal Brexit, with…
Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
Hefty issues await new culture secretary Nicky Morgan
Another week, another new face to charm for the marketing industry with Loughborough MP Nicky Morgan becoming to third Culture…
Forget robots, we prefer a human, say bank customers
The financial services industry may be investing billions in technology to force customers to interact online but most consumers still…
‘Teflon Facebook’ to recruit its first chief privacy officer
Facebook has once again reinforced its Teflon image among client marketers by posting a 28% year-on-year rise in ad revenues…
Brussels hails GDPR but warns of more work to be done
The European Commission is patting itself on the back for implementing GDPR, insisting that the regulation has achieved many of…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Artefact continues hiring spree with head of analytics
Artefact UK, the French-owned AI and data-driven agency, has recruited Wavemaker chief Robert Gray as its head of analytics to…