Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
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Harrods marketing chief to depart after just 18 months
Harrods is being forced to hunt a new chief marketing and customer officer after Amanda Hill, who only joined 18…
‘Hot wife’ poster gets the blood boiling in Nottingham
A poster campaign for a Nottingham air conditioning company, which features the strapline “your wife is hot”, is still running…
Top judge blasts Google for trying to dodge UK data law
Google may have paid out tens of millions of dollars to settle three legal cases in the US but remains…
Proximity strikes deal for customer engagement hub
Proximity London is drafting in reinforcements to boost its customer engagement offering by signing a deal with tech firm Thunderhead,…
$700m fine hikes Equifax data breach bill to over $2bn
The cost of the 2017 Equifax data breach is set to go up by another $700m (£562m) following a settlement…
Whirlpool ‘shuns gone-away data files for product recall’
White goods manufacturer Whirlpool has resorted to launching a major ad campaign to flag up the recall of around 500,000…
Top London estate agent flayed for 2-year data breach
When it comes to the UK’s most loathed professions, estate agents – and those who work in advertising and marketing…
CoppaFeel urges everyone to ‘Grab Life By The Boobs’
Breast cancer charity CoppaFeel, which has never been shy in coming forward to raise awareness of the disease, is widening…
Ambulance chasing lawyers bolster attack against BA
Compensation lawyers are ramping up their efforts to corral British Airways customers to file claims against the airline following the…