WPNC unveils London’s Air Ambulance Charity TV push
London’s Air Ambulance Charity is launching a major DRTV campaign, backed by online activity, in an effort to both raise…
News
Uproar as data rogue pays back £1 despite £1.4m haul
A rogue company director, who trousered an estimated £1.4m fortune from flogging illegal data and who left debts of over…
Cowboy firms face fresh crackdown on ‘data farming’
Rogue businesses which engage in “data farming” have been warned to expect a knock on the door after UK authorities…
Finance firms ‘must give loyal customers better deals’
Financial services companies should be forced to upgrade existing customers to better deals automatically, rather than force them to be…
Met farce fuels data access request warning to brands
Companies are being warned to ensure they comply with subject access requests within the one month time-frame or face a…
Leeds Utd turns to data in bid to bring back glory years
Leeds United FC is embracing the power of analytics in its bid to return to the Premier League, after just…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
Brands told: Forget Bridget Jones, most love single life
Gone are the days when single people – and in particular women – were desperate to be in a relationship;…
HR bosses back data insight to tackle skills shortages
Data and insight techniques might be driving nearly every business function these days but, when it comes to recruitment at…
ICO urged to act now on adtech or be seen as soft touch
The Information Commissioner’s Office has been warned by industry experts that it risks being seen as “all mouth, no trousers”…