Quelle surprise: Brits stumble at Cannes Lions awards
UK direct marketing agencies will once again have to drown their sorrows with Domaine D’Ott and make do with a suntan,…
News
ICO: online ad industry ‘leaving millions at risk of harm’
The online ad industry’s “immature” understanding of data protection is triggering the mass unlawful use of consumer data for real-time…
Door drops show stamina while other channels go limp
As some brand owners obsess over the next marketing gizmo, the humble door drop continues to win over new converts…
Ice loyalty scheme goes under despite Mastercard deal
Retail loyalty company Ice – which offered consumers the chance to collect points when shopping at sustainable retailers – has…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Former Kin + Carta duo open up ‘creative SEO agency’
Two former colleagues who worked at Kin + Carta agencies Branded3 and Edit have joined forces to launch a “creative…
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
Brussels plots GDPR ad blitz…this time it might mean it
The European Commission has once again pledged to launch a major EU-wide marketing and advertising campaign to boost awareness of…
Marketers are from Mars, advertisers are from Venus
While the battle between IT and marketing has been raging virtually since the invention of the computer, a new offensive…
Jaywing appoints duo as agency builds on new biz wins
Jaywing has made a double appointment as part of plans to strengthen its senior client service and creative teams on…