Firm gets stiff rebuke for ‘cycling makes you a flop’ ad
An outdoor ad, which promoted a cure for erectile dysfunction by suggesting cycling makes blokes a flop in the bedroom,…
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Ogilvy hires data-driven duo for strategy threesome
Ogilvy UK is boosting its data-driven marketing expertise by hiring two senior executives for its strategy department, creating a threesome…
LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…
New BP loyalty programme branded ‘very poor indeed’
BP’s new loyalty club has come under fire after it was revealed that motorists will have to buy 1,360 litres…
Young marketers with soft skills as elusive as Bigfoot
Personal and social skills have been revealed as the most crucial for marketers wanting to launch a career in the…
Deliveroo and Just Eat data governance hard to swallow
Two of the most popular takeaway apps in the world, Deliveroo and Just Eat, have had their data governance called…
EE clobbered with fine for illegal marketing campaign
Mobile giant EE has become the latest major brand to have its collar felt by the data regulator after being…
Nervy marketers too worried to apply for another job
Marketers might talk a good game but scratch beneath surface and the self-doubt is all too visible, with the majority…
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Data marketing industry ‘put on notice to adapt or die’
Just 24 hours after the adtech sector was accused of systemic breaches of GDPR, the guns are now being turned…