Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
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Unlimited hires die-hard client marketer to lead group
Unlimited Group has literally scoured the world to find a successor to chief executive Michael Richards, appointing career client marketer…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
Arc torpedoed again as three merge for Publicis Poke
Two years after the Arc London brand was brought back from the dead, it has once again been consigned to…
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…
M&S, Asda and KP caught serving junk foods ads to kids
Eight major food and retail brands – Asda, Kellogg, KFC, KP Snacks, Lidl, Marks & Spencer, McDonald’s and Pringles –…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…
Germans unleash GDPR blitz on behavioural ad giants
Privacy campaigners are ratcheting up their war against online behavioural advertising platforms, which they claim are in breach of GDPR,…
Google challenges EU with appeal over €1.5bn ad fine
Google has, true to form, refused to take its latest European Commission fine on the chin after the tech giant…