DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
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Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Former Unlimited Group chiefs launch Firehaus start-up
A gang of four former Unlimited Group and Indicia executives – Ian Bates, Beth Pope, Nick Barthram and Sarah Platt…
City predicts ‘bright future’ for Experian data business
City analysts have hailed the performance of Experian’s marketing data operation after the firm reported a revenue of $4.8bn for…
Former Dare chief Olaye joins London agency SharpEnd
Michael Olaye has joined London-based agency SharpEnd as chairman, just two months after quitting his role as chief executive of…
MSQ plots expansion on back of new private equity deal
MSQ Partners, the company behind agency brands Stack, the Gate, and TwentySix, has set its sights on a major expansion…
Facebook set to be hit with 20 year privacy clampdown
Facebook could be forced to sign a deal with US authorities which will force the social media giant to have…
Consumers warn brands: ‘stop stalking us online or else’
Brands which use online ads that stalk consumers as they move from website to website risk reputational damage and even…
Tesco boss trousers £4.6m as thousands sweat on jobs
The 9,000 Tesco staff facing the axe might want to look away now after it has been revealed that their…
Hastings Direct extends data solutions deal with Equifax
Hastings Direct has strengthened its relationship with Equifax by signing a multi-year deal which will see the data giant provide…