VCCP and Arena on alert as Domino’s audits adspend
The bosses of VCCP and Arena Media are likely to be facing a few nervous weeks – and possible indigestion…
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Direct mail revival ‘already under way’ – industry chiefs
Direct marketing industry chiefs have pooh-poohed predictions that direct mail volumes will continue to dive for the next 12 months…
250 jobs go as Howard Hunt crashes after Paragon deal
Paragon’s acquisition of three Howard Hunt Group businesses, as well as the order book of Howard Hunt (City), has forced…
Apple accused of illegally sharing iTunes customer data
Apple’s attempt to take the moral high ground over privacy – in which it consistently berates the likes of Amazon,…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
Artefact UK beefs up senior team with first data chief
French-owned data-driven marketing group Artefact – which launched in the UK last October – is strengthening its data credentials with…
Paragon swoops for Celerity in triple Howard Hunt deal
Paragon Group has confirmed the acquisition of three Howard Hunt Group businesses, Celerity Information Services, ORM and Graft Services, as…
Ding dong Brazil calling: Natura buys Avon for £1.6bn
Avon Cosmetics, one of the pioneers of direct-selling techniques, has been snapped up by Body Shop owner Natura in a…
Google Ad Exchange probe threatens online ad mayhem
The online ad industry is facing one of the biggest threats to its current business model after the Irish privacy…
The big rebuild: marketing data back to pre-GDPR levels
Claims the GDPR would wipe out tens of millions of customer records have proved about as accurate as a Donald…